When we started monitoring our blog, we quickly realised how boring it was to check Google Analytics, Facebook, and Twitter every single day.
We’ve found analytics plugin, and the best by far was made by an emailing company… nice enough, but, really, can’t we do better ?
So, we decided we could make our own.
Is it enough to monitor vanity metrics ? No. So we started refining our needs and realised what we really needed was a dashboard to monitor our growth. That’s why we named it this way.
[note : this plugin is now part of our growth analytics strategy]
As a blog owner with a specific focus on growth, what am I interested in ?
- I want to get all my numbers at a glance: may they be absolute or relative
- I want to check how well my content is performing well
- I need to identify what’s working and/or not working today
We thought this could be enough value for an MVP. We hacked the various APIs, we’ve learnt WordPress plugin development, and Tadam! We’re now proud to say it is available for download.
What’s next ? Well, we’d like a deeper integration with social media to link your social push and your performance. We’d like to be able to segment your posts by category to establish a more relevant benchmark. We’d like to give an historical perspective on your daily net user base change. Of course we’re open to more ideas…
PS : for a deeper understanding of your data, be sure to visit our website and try one of our nine analytics stories